Supervision
I function as a supervisor/mentor for both BA/MA as well as PhD theses.
I am open for topics in Multimodality Research, Media Studies, Digital Humanities, German, English and General Linguistics as well as neighboring disciplines/fields. My own research is focused on film, tv series, comics, social media, video games, and other multimodal documents, but I am also interested in the analysis of verbal texts or their interaction with other semiotic resources. A good starting point for a thesis is an example analytical questions raised with a view on a concrete textual artefact. Please contact me, if you are interested in doing a thesis or paper or have some questions on these topics.
PhD Thesis Supervision
Visual argumentative inferences and soft hate speech online: A corpus-based multimodal argumentative perspective to raise critical awareness
Marta Marcora, University of Groningen, 2025-now
How new trends in food products in China communicate marketized ideas about healthy food choices and lifestyle: a multimodal critical discourse approach
Menghan Deng, University of Groningen, 2024-now
Can films change the world? A mixed-methods approach to the promotion of women’s sexual and reproductive health and rights in audio-visual media
Nafiseh Orouji, University of Groningen, 2024-now
Investigating Linguistic, Visual, and Cognitive Accessibility: A Model for Developing Effectiveness-enhanced Accessible and Actionable Multimodal Bilingual and Translated Health Educational Materials Used in Humanitarian Crisis for Migrants
Daniel Zhang, UCL London, 2024-now
Multimodal Argumentation in Fact-Checking Accounts on TikTok
Maciej Grzenkowicz, University of Groningen, 2022-now
Sexual Language in Television Advertising: A Systemic Functional Multimodal Discourse Analysis of Ghanaian Alcohol Commercials
Joseph Adika Coffie, The Hong Kong Polytechnic University, 2018-2022
The Multimodal Representation of Gender Differences in TV-Series
Tamara Drummond, University of Bremen, 2019-2023
Master Theses (in the last five years)
A comparative Analysis of TED Talk Videos on TikTok and YouTube
[Master Thesis, Communication and Information Studies, Summer 2024].
Exploring Spatial Discourse and Visitor Experiences: A Case Study of the Groninger Museum Exhibition “150 years – Behind the scenes at the Groninger Museum”
[Master Thesis, Communication and Information Studies, Summer 2024].
Enhancing Generative AI Art Accessibility for Autistic Creators: Multimodal Analysis of the 'Artism' Animation Videos on Spotify
[Master Thesis, Communication and Information Studies, Summer 2024].
Semiotic analysis of Instagram Reels: A Comparative Study of Dyson’s reels vs influencers’ reels
[Master Thesis, Communication and Information Studies, Summer 2023].
Cohesion of Physical Movie Releases: Developing a Framework for Multimodal Analysis of Three-Dimensional Packaging
[Master Thesis, Communication and Information Studies, Summer 2023].
Spicing up KFC ads: A multimodal cultural analysis of how ‘Finger lickin’ good’ differs between South Africa and the UK
[Master Thesis, Communication and Information Studies, Summer 2023].
A Multimodal Analysis and User Study for Optimizing two Washington Post News Web Pages
[Master Thesis, Communication and Information Studies, Summer 2023].
Narrowcasting in the UMCG: understanding patient-screen interaction with spatial discourse analysis
[Master Thesis, Communication and Information Studies, Summer 2022].
Portrait of Women in the Martial World: A corpus-based multimodal film analysis of Chinese female knight-errants
[Master Thesis, Digital Humanities, Summer 2022].
Where to look when someone is choking? A corpus study of elements and genre patterns used in choking posters
[Master Thesis, Communication and Information Studies, Winter 2022]
Constructing a corpus and designing a classifcation scheme of first-aid video tutorials.
[Master Thesis, Digital Humanities, Summer 2021].
De multimodaliteit van argumenten in het slotpleidooi onder de loep. Een casestudy naar pragma-dialectische argumentatietheorie in een multimodaal kader.
[Master Thesis, Communication and Information Studies, Summer 2021].
Gesture in politics. An empirical study of the usage of hand gestures in the Dutch House of Representatives.
[Master Thesis, Communication and Information Studies, Summer 2021].
The contribution of images to memorizing and comprehending municipal letters.
[Master Thesis, Communication and Information Studies, Summer 2020].
Decoding the dream: A multimodal approach to narrative strategies in Yume Nikki (2004).
[Master Thesis, English-Speaking Cultures/Digital Media, Summer 2019].
Collaboration, rilvary and attraction: Gender differences in the introduction of female and male main characters in contemporary TV series.
[Master Thesis, Language Sciences, Winter 2018/2019].
Bachelor Theses (in the last five years)
Een Analyse van de Multimodale Retorische Structuur van de Oudejaarstrekking Tv-reclames van de Staatsloterij 2018-2021.
[Bachelor Thesis, Communication and Information Studies, Summer 2023].
The interplay of semiotic modes in children’s educational web app: How do children learn about food and where it has to go?
[Bachelor Thesis, Communication and Information Studies, Summer 2021].
A Qualitative Multimodal Metaphor Analysis of Environmental Campaign Posters by The World Wide Fund for Nature
[Bachelor Thesis, Communication and Information Studies, Summer 2021].
Beyond what is shown: a mixed-methods analysis of procedural logic in instruction documents
[Bachelor Thesis, Communication and Information Studies, Summer 2022].
De Kunst van het Stikken. Een multimodaal onderzoek naar het onderscheid tussen afbeeldingen op een EHBO-poster over verslikking van een overheidsinstantie en de varianten hierop van artistiekelingen
[Bachelor Thesis, Communication and Information Studies, Summer 2022].
How do #selfcare Tumblr posts multimodally communicate their self-care message in relation to attitude?.
[Bachelor Thesis, Communication and Information Studies, Summer 2022].
A qualitative research on text-image relations in CPR-Instructions.
[Bachelor Thesis, Communication and Information Studies, Summer 2021].
Semiotic modes and Meaning-making: A multimodal analysis of retirement plan infographics.
[Bachelor Thesis, Communication and Information Studies, Summer 2021].
Beauty and metaphor: A detailed multimodal analysis into female body representations in TV commercials.
[Bachelor Thesis, Communication and Information Studies, Summer 2021].
Making sense of the strange planet. Multimodale discoursanalyse van comic strips.
[Bachelor Thesis, Communication and Information Studies, Summer 2021].
POAHHH!' zei (?) de tractor. Een kwalitatief onderzook naar beeldtexkstrelaties in memes.
[Bachelor Thesis, Communication and Information Studies, Summer 2021].
What do the pictures add? A quantitative study of the effects that enriched multimodal letters have on retention and understanding in comparision to less enriched multimodal letters.
[Bachelor Thesis, Communication and Information Studies, Summer 2020].
Navigation in pictures. An analysis on different functions of pictures in multimodal instructions and how they influence the performance of search tasks in the online database of the University Library of Groningen.
[Bachelor Thesis, Communication and Information Studies, Summer 2020].
A steppingstone to the effective tourism marketing website: An exploration of modern website headers in home pages
[Bachelor Thesis, Communication and Information Studies, Summer 2020].
An investigation of multimodal automobile instructions. A corpus analysis of the similarities and differences of automobile instructions.
[Bachelor Thesis, Communication and Information Studies, Summer 2020].
